Semiotics And Represenation

Q1:What is semiotics?
Ans:Semiotics is the study of sign processes (semiosis), or signification and communication, signs and symbols, both individually and grouped into sign systems. It includes the study of how meaning is constructed and understood.

Semiotics divides into two parts:(1)Signifier and (2)Signified
(1)Signifier: It is a form that a person can see, touch, smell, and/or hear.
(2)Signified: It represent an idea or mental construct of a thing rather than the thing itself.
Example:Red light in traffic lights is signifier.
Green light in traffic lights is signified.

Denotation:To list the things what you see in any image or else.In semiotics, denotation is the surface or literal meaning encoded to a signifier.

Conatation:In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. These meanings are not objective representations of the thing, but new usages produced by the language group.